PATERSON HABITAT FOR HUMANITY

Image-Building Campaign Reaches Community
"Building Hope By Building Homes"

Caugherty Hahn Communications (CHC) conducted a multi-faceted media relations and community affairs campaign for Paterson Habitat for Humanity (PHFH), a leading affiliate of Habitat for Humanity International (HFHI).

CHC achieved its goal of increasing community awareness of and involvement in the organization by providing expert communications counseling and implementing targeted local and regional media relations strategies.

By maintaining regular contact with local and regional media, ensuring coverage of PHFH's activities and affirming the structure of its corporate mission, CHC helped PHFH build an army of dedicated community volunteers for the affiliation's home-building programs, as well as increase individual and corporate donations and sponsorship.

PHFH culminated the year 2000 with a number of events celebrating the affiliate's 15th anniversary and the completion of its 100th house. CHC participated in these events by conducting a complete publicity campaign, facilitating on-site media interviews, coordinating more than 100 photo opportunities, providing an expert speaker from its own staff as the Master of Ceremonies for the gala dinner that concluded the celebrations, and featured HFHI founder Millard Fuller.

CHC secured scores of placements in local and regional media outlets, including a front-page feature in the North Jersey Herald & News and a full two-minute feature (repeated during several evening broadcasts) on News 12 New Jersey, a statewide Cable Television news channel, and mention on New York's WNBC-TV. CHC also secured articles featuring images of volunteers, benefactors and corporate sponsors in The Record, hometown weekly newspapers, and an Associated Press news article that appeared in daily newspapers throughout the state.

As a result of media coverage obtained by CHC, major corporate donors have emerged, pledging thousands of dollars to the efforts of this local Habitat affiliate. PHFH has been recognized by HFHI as the leading homebuilder among affiliates in the Northeast for the past consecutive three years, surpassing its counterparts in New York City, Buffalo, Albany, Philadelphia, and Boston.

To discuss how Caugherty Hahn Communications, Inc. can put the power of Public Relations to work for your company, you can reach us at 201-251-7778, or send an email to lisa.hahn@chcomm.com.

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