Caugherty Hahn Communications, Inc.

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MARKETING PR

Effective use of the news media is integral to all successful campaigns

Caugherty Hahn Communications, Inc. is highly successful in securing major media attention for client programs and is equally adept in shielding clients from negative coverage. Our campaigns generate hundreds of placements, reaching millions of consumers. The equivalent advertising cost for typical campaigns reaches into millions of dollars.

Whether it is convincing a CBS 60 Minutes producer of the positive aspects of an industry - and thus deleting a story from airing - to positioning clients for the front page of The New York Times and The Wall Street Journal, CHC can handle it. We counsel clients on defining their messages, communicating their news or position on an issue, and work effectively with news outlets to a positive conclusion.

Having an accomplished spokesperson at your fingertips is a key benefit of working with CHC. Lisa Hahn, CHC's president, serves as client spokesperson and has appeared on all news media including major network, cable and local TV; radio programs aired nationwide; news, consumer, lifestyle and business magazines; national and local newspapers from coast to coast; online media; and a myriad of industry publications such as health, insurance, and direct marketing, among others.

Caugherty Hahn Communications is in regular contact with print and broadcast media and ready to put the power of our marketing public relations expertise to work for your business.

Sample Campaigns Developed by CHC:

Sustained Product/Brand Publicity Campaign (F&G Horticulture)

  • Number of Placements: 800
  • Audience Impressions: 374,955,076
  • Equivalent Ad Value: $9 million+

Consumer Awareness & Crisis Communications (Riverside Square shopping mall)

  • Number of Placements: 115
  • Audience Impressions: 142,653,522
  • Equivalent Ad Value: $4.4 million

Consumer Product Introduction (Canada Life)

  • Number of Placements: 240
  • Audience Impressions: 75,581,851
  • Equivalent Ad Value: $4 million+

Church Fire

  • Number of Placements: 120+
  • Audience Impressions: 468,486,172
  • Equivalent Ad Value: $3.5 million

Product Publicity (Professional Cutlery Direct, www.cutlery.com)

  • Number of Placements: 273
  • Audience Impressions: 202,236,760
  • Equivalent Ad Value: $.5 million+

To discuss how Caugherty Hahn Communications, Inc. can put the power of Public Relations to work for your company, you can reach us at 201-251-7778, or send an email to lisa.hahn@chcomm.com.

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