Caugherty Hahn Communications, Inc.

Article featuring Breck's bulbs in Consumers' Digest magazine
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Aggressive brand building campaign a success

Caugherty Hahn Communications, Inc. was selected by the Horticulture Group of Foster & Gallagher, Inc., the largest direct-to-consumer marketer of horticulture products in North America, to develop and implement an aggressive media relations campaign.

More than 3,000 stories were secured - reaching an estimated 350,000,000 readers annually for two successive years.

The campaign was strategically designed to build awareness of Spring Hill Nurseries, Breck's, and Stark Brothers Nurseries products, and their e-commerce site.

The media relations campaign included press releases timed to specific planting seasons, horticulture trends and planting advice, digital horticulture image library, monthly by-lined articles, special events and extensive contact with gardening writers at newspapers, magazines and syndicated news services.

The equivalent advertising value for the news coverage would have exceeded $3.1 million - 20 times the PR budget for this campaign.

To discuss how Caugherty Hahn Communications, Inc. can put the power of Public Relations to work for your company, you can reach us at 201-251-7778, or send an email to

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