Public Relations Tips & Insights

Clients, prospects, and individuals interested in learning more about Public Relations are invited to consider the PR Tips & Insights prepared by Caugherty Hahn Communications, Inc.

You’ll find articles, helpful hints and other insights that will aid you in crafting and launching successful campaigns that inform, educates and motivates constituencies and stakeholders, and build mutually-beneficial two-way communications.

If you have any questions, or wish to receive more information on any topic, please contact us!

Viral Marketing 101

Public relations professionals know great stories have two things: 1) Great stories have a great news hook 2) Capitalize on the client's "influencers" When we learned that our client, TRAINERS Warehouse was headed by a clown, we loved it! Not only is Susan Landay an exceptionally smart, marketing savvy CEO of TRAINERS, she is also a professional clown.

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Kermit the Frog was Right!

Kermit the Frog wasn't kidding when he exclaimed, "It's not easy being green." But speakers and attendees at the NEMOA Fall Conference shared case studies on how their companies are tackling this important issue.

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Beyond the Press Release

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, “Why can’t my company get coverage like that?” The answer is often simple: The company used some form of public relations.

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High-Profile Placements

One of my clients, Bradenton, FL-based Johnson Smith Co. has had a relationship with The Tonight Show dating back to John Carson’s days as host. The company mails five catalogs, including gifts and novelties titles Things You Never Knew Existed and The Lighter Side. This past December, host Jay Leno selected one sassy Christmas gift from Johnson Smith to share with the audience

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Time for a Fourth-Quarter PR Blitz

So here it is, the middle of August, and you’ve made a tremendous push perfecting your catalogs, operations, and staff for the greatest financial impact in the fourth quarter. But do you have a strategic plan to reap a fourth-quarter public relations bonanza?

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A Quote from Jonah Bloom, Executive Editor at Advertising Age

Public Relations helps companies and brands…

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How to Get the Media to Notice Your Brand with PR Techniques

Proven techniques to set your company on a course to launch a successful PR campaign identify stories within your company that the media will tell the public about.

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The Do's and Don't of Media Relations

A list of general Do's and Don'ts

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Media Relations - 15 Tips for success

15 Tips for success when working with the media.

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