Marketing Public Relations

A Media Relations Campaign motivates consumers to take action: place orders, make inquiries, visit Web sites, and call 800-numbers. The implied endorsement that an influential reporter gives to companies and organizations takes knowledge and expertise, and is a CHC strength. CHC works to place clients in the medium that will work best for them. We have relationships with national and local print, broadcast, and Web media outlets. Recent coverage includes placements on NBC Today Show, CBS Evening News, ABC World News This Morning, CNN, MSNBC, CNBC, Associated Press, The New York Times, Washington Post, Chicago Tribune, Clear Channel Radio, and hundreds of other venues from coast to coast.
Marketing Public Relations
Lisa and John Hahn visit with Brian Lehrer, host of the top rated Brian Lehrer Show at WNYC in New York City

Effective use of the news media is integral to all successful campaigns.

Caugherty Hahn Communications, Inc. is highly successful in securing major media attention for client programs and is equally adept in shielding clients from negative coverage. Our campaigns generate hundreds of placements, reaching millions of consumers. The equivalent advertising cost for typical campaigns reaches into millions of dollars.

Whether it is convincing a CBS 60 Minutes producer of the positive aspects of an industry - and thus deleting a story from airing - to positioning clients for the front page of The New York Times and The Wall Street Journal, CHC can handle it. We counsel clients on defining their messages, communicating their news or position on an issue, and work effectively with news outlets to a positive conclusion.

Having an accomplished spokesperson at your fingertips is a key benefit of working with CHC. Lisa Hahn, CHC's president, serves as client spokesperson and has appeared on all news media including major network, cable and local TV; radio programs aired nationwide; news, consumer, lifestyle and business magazines; national and local newspapers from coast to coast; online media; and a myriad of industry publications such as health, insurance, and direct marketing, among others.

Caugherty Hahn Communications is in regular contact with print and broadcast media and ready to put the power of our marketing public relations expertise to work for your business.

Marketing Public Relations Case Studies