News
October 17, 2008 by Lisa Hahn
With the country's attention focused on the national election and the economy, it's a challenge to get media attention on other stories. CHC's solution for a group of multichannel merchants was to issue news based upon consumer purchase behavior of political novelty items. The following press release has received strong consumer online media pickup.
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January 11, 2008 by Lisa Hahn
You have a product, idea, Web site, and a great story. You have public relations pros on your team. Your new media relations campaign is about to launch into high gear. You get a big placement--The Today show, Nightly News, New York Times, USA Today, or the Associated Press. Then...
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January 11, 2008 by Lisa Hahn
A new trend taking hold in many newspapers around the country is posting video news content on the paper's Web site. Papers are outfitting their reporters to capture words, digital images, and now digital footage for posting on the media outlet's Web sites. What impact will Mojos--mobile journalists--have on how companies are reported?
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October 18, 2007 by Lisa Hahn
The New York Times #1 Bestseller, Eat Pray Love, has resonated with audiences across the country. During the College Club of Ridgewood, N.J.'s 15th Annual Literary Luncheon held yesterday, author Elizabeth Gilbert announced that the book will be made into a movie with the lead performed by Julia Roberts.
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October 11, 2007 by Lisa Hahn
The gathering of catalogers and service providers at the Fall 2007 NEMOA Conference was productive and educational, as usual. Catalogers with and without retail stores provided an open exchange of their present marketing and operational activities, a Q&A session was led by Amy Africa of Eight by Eight, and presentations were given by Appleseed's Claire Spofford and Bill LaPierre of Millard Group, among others.
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October 11, 2007 by Lisa Hahn
Johnson Smith Company was featured in the Tampa Tribune, sparking Internet orders and catalog requests. Ralph Hoenle and Kim Boyd gave Tribune features editor Phil Morgan a tour of the Bradenton, Florida facility and shared stories of growing up in the family business.
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October 11, 2007 by Lisa Hahn
Many DMers know Amy Blankenship, president of Shop with Style, as the talented and poised spokesperson for multi-channel merchants on TV news programs across the nation.
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August 14, 2007 by Lisa Hahn
Media attention for your company or product can be yours for the taking, but it’s in knowing how to garner that attention that can make or break your publicity efforts.
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August 9, 2007 by Lisa Hahn
GLEN ROCK, N.J., June 15, 2007 – On the road again this summer? “Don’t forget to write!” is the message Caugherty Hahn Communications, Inc. is sending to business colleagues this summer.
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August 8, 2007 by Lisa Hahn
NEMOA Spring Conference attendees gathered March 21-23, 2007 to share ideas on the postal increase. A catalog president remarked that the postal increase presented by the Postal Rate Commission (PRC) is “crippling to devastating” for many catalog companies.
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August 7, 2007 by Lisa Hahn
The Future Leader Scholarship program was launched last year by the NEMOA Board of Directors to recognize the importance of attracting, developing and retaining the best and the brightest young catalog executives to the DM industry. Four scholarships were given for the Spring 2006 Conference, and three to the Fall 2005 Conference.
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