Frequently Asked Questions

Q: What is Public Relations?

A: Public Relations is a discipline that manages and maintains mutually beneficial relationships between an organization and its publics (or stakeholders such as customers, prospects, employees, elected officials, the news media, etc.) The bottom line is that public relations works to raise awareness; generate interest, inquiries, and dialogue; and positions the organization’s audiences to take action, such as request additional information, make a purchase, give comment, or vote.

Q: What is the role of a Public Relations counselor?

A: A public relations counselor has numerous strengths. Among the roles we fill include:
  • Analyze issues and policies affecting stakeholders.
  • Monitor issues and identifies vulnerabilities that could threaten or damage a company’s reputation.
  • Craft and implement strategic communications plans to take advantage of opportunities, address challenges, and solve problems.
  • Evaluate communications programs to facilitate the flow of information.
  • Recommend strategies for building a positive corporate reputation among stakeholders.
  • Manage crisis communications.
  • Often serves as a company’s primary spokesperson.
  • Facilitate internal communication between all departments, offices, and facilities.
Your public relations counselor should be thoroughly knowledgeable about your company, its products and services, and the organization’s industry. He or she must be of high integrity and uphold the ethics set by the Public Relations Society of America (

Q: How can Public Relations help my company?

A: Public Relations can be utilized to achieve many objectives between an organization or company and its many diverse audiences. For example, public relations can help:
  • Generate consumer and business inquiries and requests for more information via phone, mail, and the Internet.
  • Position products for purchase by consumer and business audiences.
  • Help raise awareness of causes and issues, attract volunteers and donor funding.
  • Boost morale among employees, which will positively affect an organization’s bottomline.
  • Save an organization’s reputation when facing a crisis.
  • Establish channels of communication between an organization and its audiences and back again.
Clink here for examples of CHC client Case Studies.

Q: What types of services are provided by a Public Relations firm?

A: There are many specific capabilities that public relations firms excel in. It’s important for a business or organization seek out public relations counselors that meet their specific needs such as media relations, internal communications, crisis communications, and/or community relations, to name a few. Most clients require effect press releases and other background documents and brochures, excellent media relations skills, and always sound counsel. Click here for specifics on CHC’s Capabilities and information about the Collateral Materials we develop.

Q: What experience does CHC have with the news media?

A: Getting the attention of the news media requires skill and knowledge. Not only do you need to know who to contact, but what’s required to ensure your consumer or business story is published. At CHC, media relations is a primary core competency. We work daily with national and local print, broadcast, and online media. We know the right media, craft the right messages, and develop professional documents (Collateral Materials) that will ensure your story will be told.

Among our recent placements include feature stories on NBC Nightly News and The Today Show, CBS Early Show, CNN, CNBC, MSNBC, among other networks, The New York Times, Associated Press, Dallas Morning News, Chicago Tribune, Clear Channel Radio Stations, and other local TV stations, magazines, and bloggers. Click here for more information on CHC’s media relations experience—Marketing PR and Case Studies.