Case Studies

Highlights for Children

When Highlights for Children, Inc. was preparing to celebrate its 60th anniversary and the printing of the one-billionth copy of Highlights magazine, the company turned to Caugherty Hahn Communications.

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Millard Group's Decision Direct Research

Building awareness of Decision Direct Research, a division of Millard Group, Inc., began with the renaming of the division to quickly and accurately portray the business and continue through sustained public relations activities. Decision Direct Research is the premiere research company focused on direct marketing and publishing industry.

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Complex Direct-to-Consumer Powerhouse Utilizes PR Expertise

Foster & Gallagher, Inc., the largest direct-to-consumer marketer of horticulture products in North America, teamed up with Caugherty Hahn Communications, Inc. to create and implement a multi-year corporate communications campaign.

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Solid Communications Campaign Raised Editors Attention

The campaign included creation of a comprehensive press informational kit, Traveling In Style, which visually illustrated the broad spectrum of product categories covered by the Association. CHC also conducted promotions to strengthen the organization’s annual trade show, and an aggressive media relations campaign.

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Abacus Turns to CHC Pre-IPO

Abacus, a powerhouse direct marketing partner company, planned to bring the company public. Management understood that the business media didn’t understand or cover direct marketing businesses. How to gain their attention? Though the direct marketing trades which The Wall Street Journal and The New York Times reporters were reading.

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CHC Turns the Spotlight on International DM and Creative Agency

One of the country’s hottest creative and strategic marketing agencies, AGA Catalog Marketing and Design, a world-leader and innovator of creative solutions, tapped Caugherty Hahn Communications to increase awareness among “Best of Class” prospects, and marketing and advertising media.

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