The Vermont Country Store

Vermont Country Store catalog coverVermont Country Store, the leading provider of hard-to-find brands and common sense products to consumers nationwide, was entering a new phase in its 59-year history. The second non-family member in the company’s history was installed and a corporate goal was to achieve significant national media coverage to reintroduce Vermont Country Store to consumers.

Our challenge was to secure two national, high-profile media placements that would get the phones ringing and visitors to the company’s Web site,

The results? Four national stories that was picked up by hundreds of other media outlets from coast-to-coast.
  • Two articles published by The Associated Press, one regional, the other nationally distributed and published by countless media outlets across the country
  • Two television news stories—CNBC and NBC “The Today Show.” Both aired on network TV and then on local news broadcasts for weeks to follow.
  • strong upswing in visitors to the Web site and catalog requests were identified by Vermont Country Store.
How did we do it? Caugherty Hahn Communications developed a comprehensive media informational kit and sure-to-succeed story angles, gathered historical points, facts, and images, and a comprehensive review of existing products that would excite editors and producers.

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