The Valley Hospital - Cardiology Department

New York Initiative

Known throughout northern New Jersey for its medical and technical excellence, The Valley Hospital in Ridgewood, N.J., is a leader in the field of cardiology services. The hospital identified more than 30-percent of its cardiology patients hail from the nearby New York counties of Orange, Sullivan and Rockland.

The Valley Hospital tapped Caugherty Hahn Communications, Inc. (CHC) to expand awareness of the accessibility and superior cardiac care among residents of New York—including the extensive and prominent clinical trials conducted by the hospital.

To reach the hospital’s goal, CHC outlined a media relations campaign to support marketing efforts in that region and increase awareness of expert cardiology services offered by the hospital.

CHC needed to quickly gain extensive knowledge of all aspects of cardiac care in order to prepare for the campaign. Within two weeks of the campaign’s commencement, CHC staff had compiled detailed notes from industry publications and conducted extensive interviews with Valley’s physicians, surgeons and medical team.

CHC developed the Cardiac Information Bureau, a vehicle by which Valley Hospital news and announcements are made to local and regional media.

Valley Hospital cardiologists and cardiac surgeons who live or practice in the region were utilized to comment on related local and national news and announcements, such as Vice President Dick Cheney’s course of treatment.

In addition to the New York Initiative, CHC supported the Valley Hospital’s marketing campaign by writing several in-depth articles about cardiology for the hospital’s external newsletter, Valley Reports, which is sent to consumers throughout northern New Jersey and lower New York State:
  • Valley Leads the Way in Cardiac Clinical Trials
  • Valley First in NJ to Perform Revolutionary Radiation Procedure for In-Stent Restenosis
  • CURE Clinical Trial: Valley Physician Plays Significant Role
  • Smoking Can Lead to a Broken Heart - Literally: What Women Should Know About Smoking & Heart Disease

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