The Launch of Exquisite Dolls - Grannyworld, Inc.

12K-Plus Consumer Calls Received Over 10 Weeks Attributed to Product’s Success

The folks at Grannyworld credits Caugherty Hahn Communications, Inc. to the launch of their new company—a collection of high-quality ethnic grandmother dolls.

In less than three months, more than 12,000 consumer calls were received, due to the comprehensive media relations campaign CHC crafted. Among the impressive list of story placements was a nationally- and internationally-aired feature by Cable News Network. CNN also distributed the piece to 400 local stations across the country.

Grannyworld Launches Exquisite Dolls
Testimony to the power of local media, a short story with photo in the Boston Globe resulted in more than 600 calls—many of which were orders for the high-quality dolls.

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