Solid Communications Campaign Raised Editors Attention

For four years, Caugherty Hahn Communications conducted consumer, trade and business awareness campaigns for the Luggage and Leather Goods Manufacturers of American (LLGMA), a national trade association.

The Challenge: To build awareness of an extensive and diverse line of products among consumers, while positioning the association as the leading voice among travel, business and lifestyle media.

The campaign included creation of a comprehensive press informational kit, Traveling In Style, which visually illustrated the broad spectrum of product categories covered by the Association. CHC also conducted promotions to strengthen the organization’s annual trade show, and an aggressive media relations campaign.

CHC was successful in reaching more than 150 million consumers annually through the proactive media relations campaign. Major features developed by the agency appeared in national and local media including Condé Nast Traveler, Travel & Leisure, USA Today, The Wall Street Journal, The New York Times, Business Week, Good Housekeeping, InStyle, Consumer Reports, Consumers Digest and many more.