Paterson Habitat For Humanity
Building Hope By Building Homes – Celebrating 15 Years and the Building of the 100th Home
Caugherty Hahn Communications (CHC) conducted a multi-faceted media relations and community affairs campaign for Paterson Habitat for Humanity (PHFH), a leading affiliate of Habitat for Humanity International (HFHI).
PHFC achieved its goal of increasing community awareness of and involvement in the organization by implementing targeted local and regional media relations strategies. By maintaining regular contact with local and regional media, ensuring coverage of PHFH's activities and affirming the structure of its corporate mission, CHC helped the organization build an army of dedicated community volunteers for the affiliation’s home-building programs, as well as increase individual and corporate donations and sponsorship.
PHFH culminated its 15th anniversary with a number of events celebrating the completion of its 100th house. CHC conducted a comprehensive publicity campaign, facilitated on-site media interviews, coordinated more than 100 photo opportunities, provided an expert speaker from its own staff as the Master of Ceremonies for the gala dinner that concluded the celebrations, and which also featured Habitat for Humanity’s founder Millard Fuller.
CHC secured scores of placements in local and regional media outlets, including a front-page feature in the North Jersey Herald & News and multiple broadcasts on the state’s News 12 New Jersey all-news station, and on New York’s WNBC-TV. CHC also secured articles featuring images of volunteers, benefactors and corporate sponsors in The Record, hometown weekly newspapers, and an Associated Press news article that appeared in daily newspapers throughout the state.
As a result of media coverage, major corporate donors emerged, pledging thousands of dollars to the efforts of this local Habitat affiliate. PHFH was also recognized by HFHI as the leading homebuilder among affiliates in the Northeast for three consecutive years, surpassing its counterparts in New York City, Buffalo, Albany, Philadelphia, and Boston.