Good Things Bloom for Breck’s and Spring Hill Nurseries

Aggressive brand building campaign a success

Forest & Gallagher
Caugherty Hahn Communications, Inc. was selected by the Horticulture Group of Foster & Gallagher, Inc., the largest direct-to-consumer marketer of horticulture products in North America, to develop and implement an aggressive media relations campaign.

More than 3,000 stories were secured—reaching an estimated 350,000,000 readers annually for 2 successive years.

The campaign was strategically designed to build awareness of Spring Hill Nurseries, Breck’s, and Stark Brothers Nurseries products, and their e-commerce sites.

Spring Hill Nurseries The media relations campaign included press releases timed to specific planting seasons, horticulture trends and planting advice, digital horticulture image library, monthly by-lined articles, special events and extensive contact with gardening writers at newspapers, magazines and syndicated news services.

The equivalent advertising value for the news coverage would have exceeded $3.1 million—20 times the PR budget for this campaign.

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