Complex Direct-to-Consumer Powerhouse Utilizes PR Expertise

Corporate Communications and Brand Building Campaign

Forest & Gallagher magazine cover
Foster & Gallagher, Inc., the largest direct-to-consumer marketer of horticulture products in North America, teamed up with Caugherty Hahn Communications, Inc. to create and implement a multi-year corporate communications campaign.

CHC grew trade press coverage by 500%, built strong relations with all media targets, and helped the company communicate news to its 4,000 employee-owners spread across nine states, and in Holland and Canada. F&G became a company to watch and an expert commentator on multiple business issues.

Simultaneously CHC conducted an extensive brand and product publicity media relations campaign. Annually, more than 1,000 stories in leading horticulture publications and daily newspapers featured the brands with an equivalent advertising value of $3.1 million.

  • A primary component of the campaigns were the concentrated internal and external communications efforts. More than 2,000 positive stories were secured, reaching an estimated audience of 350 million.
  • Strategic Plans for a range of corporate announcements from new company acquisitions and launches, e-commerce launches, mergers and acquisitions, and internal business issues.
  • Internal Communications to 4,000 employees in nine states, Canada and Holland.
  • Award-Winning Corporate Video positioned F&G among employees, business audiences, and the media.
  • Comprehensive Informational Kit briefed the media and business audiences on F&G’s six business groups.
  • Media Relations built with national and local consumer, business and trade reporters and editors.
  • Crisis Communications on a number of issues including the postal rate case and national shipping issues, to name two.
  • Community relations on merger and acquisitions, right-sizing, and divestitures, included local media relations skills.
  • National Image-Building Campaign for many of the company’s 22 brands that fall under four business groups.

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